You're probably hearing it a lot at the moment you should be using video and I bet you're probably asking why?
The possibilities are endless but let me share just five with you
Personal Credibility Building
This is the kind of video where you sell yourself
What kind of problems does your business solve and what expertise in those areas do you have?
Whether it's a tried and tested commodity or a brand new product being able to point people to an online demo is an added string to your marketing bow
Education, Training and Learning
Whether for internal or external use video can be a great way of passing on your knowledge.
Building Thought Leadership
Once you've established your personal credibility you will want to build on it regularly with the latest in your specialism.
Video is a great way to advertise your latest event, product or service.