Imago Blog

YouTube Tips for Business - Episode 13

Welcome to the final episode of this series of Youtube Tips for Business. Don’t worry Imago Video will continue to make videos on this channel, but this series was always intended to run for 13 episodes. I’ll be taking a brief break before return in a few weeks with a new series on tips for actually filming your content. Also if you have further questions about YouTube please do get in touch via any of the methods in the End Screen or by dropping me an email.

This week we’re looking at Channel Art.
When someone visits your channel for the first time you want to grab them visually and the main way of doing this is by setting your Channel Art. This is the banner that appears at the top of the screen. What makes it a little tricky is that the size and shape of this image varies depending on which device you’re using to view YouTube. 
On my mobile for example the channel page looks like this…

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And my on Desktop it looks like this…


On a TV it will again look different with much more of the image visible.


Youtube have a helpfully created a template that details all the possible sizes to help you when making your Channel Art. You can download that here.

The most important aspects of your design therefore have to fit into that smallest rectangle in the middle. But you still want it too look good at bigger sizes.

I realise that for most of you this isn’t something that you can design easily yourself, but I suspect you’ll already have someone who designed your logo that you can go back to. Just point them in the direction of that template and they can get to work on making your logo an branding work for YouTube.

Once you have an image it’s very easy to upload. From your channel click on Customise Channel and then hover your mouse over the banner at the top. Click on the pen symbol and then select Edit Channel Art. From here simply select your image from your computer and Click Open.

And there you have it. That’s it for this series of Youtube Tips for Business. See you in a few weeks with a new series.

YouTube Tips for Business - Episode 11

This week we’re looking at making your videos more accessible.

There are various reasons that your viewers may not be able to hear the sound on your video. The first and foremost of those is that they might be deaf. But it might also be that they are viewing the video somewhere where it’s too loud or where they need to be quiet and so can't have the sound turned up. Social media platforms like Facebook and LinkedIn often auto play videos whilst keeping them muted.

For all those circumstances subtitling your online videos is absolutely key and you may already have noticed that every video in this series has been subtitled in order to make it more accessible. You can turn subtitles on from the bar at the bottom of the video on a computer. If you’re on mobile tap the screen and then select the three dots in the top corner and you’ll find captions in the options there.

Thankfully YouTube makes it very easy for you to subtitle videos and it even takes some of the hard work off you. Shortly after uploading a video to YouTube an automatically generated set of subtitles is added to it. The time this takes depends on the length of the video. As an example each of the videos in this series has its subtitles generated in about 10-15 minutes.

Now you can just leave it at that, however those subtitles aren’t perfect and so you’ll probably want to edit them before your video goes live. I’ve done a whole extra video on this process.

If you don’t have the time to do that then you can use transcription services such as who will do the hard work for you and be more accurate than the automatic captions. They’ll supply you with the right file type which can then be uploaded to YouTube.

Just a quick word on other Social Media platforms. Facebook and LinkedIn prioritise videos that have been uploaded to their websites so whilst you can link to and embed YouTube videos there you might find that fewer people see them. In this case you might want to have your subtitles burned into your video file so that they can’t be turned off and will appear wherever you upload your video. You can do this using a free program called Handbrake and I’ve done another video tutorial on that process.

YouTube Tips for Business - Episode 10

This week we’re back to stats and don’t worry if you’re bored now, this will be our last stats episode for this series.

The Playback Location stat is pretty self explanatory. This stat tells you where on the web people are watching your videos. There are a variety of different categories and which ones you see will be determined by your viewers' viewing habits. The main ones however relate to people watching on YouTube itself, on mobile devices and places you’ve embedded you video externally.

From my Creator Studio I click on Analytics and then Playback Locations. As with other stats this gives an overview for the whole channel for the last 28 days. The vast majority of my viewers are watching from the YouTube Watch page for each of my videos. I want to narrow down my search to a particular video, so I search for it in the bar at the top and I also want to look at the whole lifetime of the video so I select that from the dropdown.

I’ll then click on Embedded in external websites and Apps. I can now see the various places that I’ve embedded the video and how well they’re doing. It’s immediately clear that the 4n website is the external place where most people have viewed my video and also that they have watched more of the video than the people who have been watching on my website.

As with the Traffic sources stat a few week ago, the usefulness of this stat comes in knowing which of your strategies for getting people to watch your videos are working. Armed with this knowledge you can either focus on areas that are doing poorly or you can drop them entirely and focus on areas that are already doing well and improve them further.

And that’s it. Next week we have a special video looking at the benefits of collaborating with other channels on videos.

YouTube Tips for Business - Episode 9

This week’s episode is all about using Cards.

Just a quick note for mobile users before we get started. If you use the web browser on your phone there’s a good chance that features like Cards and End Screens won’t work for you. To follow what's going on in this and other videos you’ll need to download the YouTube App on your phone or move over to your computer.

Cards are another way of providing links within your videos to other videos, playlists and channels. You can also use them to poll your viewers and if you are a member of the YouTube Partner Program you can link to externally approved websites. You can have a maximum of five cards in one video.

The easiest way to demonstrate how cards work is to watch the video above. You should see the first little banner in the top right hand corner of the screen at abut 45 seconds suggesting another video you can watch. This banner will be visible for a few seconds during which time you can click on it. Don’t worry if you miss it however as the card ‘i’ symbol will reappear at any time if you move you mouse over the video or tap the video with a finger if you are on mobile.

When you click the banner or the ‘i’ all the cards for this video will appear in a list that you can scroll through. The benefit of clicking on the banner when it appears is that you will jump straight to that link in the list without having to scroll.

The great thing about clicking on a link to another video, channel or playlist using Cards on a computer is that the video you are watching pauses and the new video opens in another window. This means that you can easily come back to the original video once you have watched the suggested video.

You can make a poll with up to five response options. Once you’ve voted you’ll be able to see the current stats on how the poll is doing. If your poll is time sensitive you might want to mention this in the video and then remove that card once the poll closes. You could then publish the results in a comment below the video.

And that’s it for this week’s blog. But, I hear you saying, we haven't been told how to add these Cards to our videos. Well, I didn’t want this  to run too long so I’ve made a second video which you can see below. This video is also accessible via the final card in the above video.

Next week we’re looking at our final set of statistics for this series which are Playback Location stats

YouTube Tips for Business - Episode 8

This week we’re talking about playlists.

Playlists are a way of arranging your videos so that your viewers can easily watch a whole series of them without clicking the next one. If you’ve watched any of the previous videos in this series in their week of release you’ll have seen me direct you to a playlist of all the videos in it.

Aside from clicking on a link in a video you can also get to playlists from your channel page. On my channel page there are a bunch of playlists and the YouTube Tips for Business is at the top. If I click on that and the first video begins to play.

The screen looks similar to the usual watch page for a YouTube video. However over on the right you now have the list of videos in the playlist that you are watching. If you leave it it will play through each video in turn or you can click on any video in the list to skip to that.

There are several ways to add a video to a playlist. You can do it from the video watch page. Click the + icon next to SHARE and click the playlist you want, or you can click to create a new one. This works from any video so you can add other people’s videos to your lists if you wish. This is especially useful for me as it allows me to showcase content I’ve made for others.

Another way to add to a playlist is to do so while you’re uploading a video. Use the Add to playlist dropdown on the upload page when you’re entering all the other information about a video. You can also add several videos at once from your video manager. Simply click the checkbox next to all the videos you want to add and then click the Add to button at the top before selecting your required list.

And that’s it. Next week we’re looking at using Cards in your videos.

YouTube Tips for Business - Episode 7

This week we’re looking at stats again. I promise they are interesting. Specifically I want to show the Traffic sources stat.

YouTube tracks how each person ended up watching each of your videos. Using this data you can see what sources are driving most people towards you content and therefore make better use of your resources when it comes to promoting it.

There’s so much to explore within this one data set that I’m just going to show you one example and then you can dig around on your own channel and see the rest for yourself.

We start off in Creator Studio and click Analytics on the left. Then select Traffic Sources from the list. The default setting is for the last 28 days across all videos. I want to look for a specific video so I search for it in the bar at the top. I also want to see data across it’s whole lifetime so I change the dropdown.

At the bottom I see a variety of categories, most of which refer to sources within YouTube itself. This is great as its means that people are staying in my bit of YouTube having watched other videos I’ve made. I want to look at the External option though to see where people are coming from outside of YouTube.

I click External and immediately I can see that most of my external traffic is coming from Facebook. I can now use this to develop my strategy for future videos. I can either tweet more to see if it boosts my Twitter numbers or I could say let’s focus more on Facebook and see if I can boost views that way.

I’ll review these stats every month to see how they’re charging and therefore see what’s working.

And that’s it. Next week we’re looking at building playlists.

YouTube Tips for Business - Episode 6

This week we’re looking at Channel Videos.

When someone visits your channel for the first time you want to get them to stay and watch lots of your content. One way to help with this is by having a channel trailer for new visitors.

YouTube allows you to set a particular video as the main feature on your channel for people who aren’t yet subscribed to you.
If someone has already subscribed to you then you can select different content for them to view as they should have already seen you channel trailer.

Let’s dive in. From your channel click on Customise Channel. There are two tabs near the top, one called For Returning Subscribers where we are now and the other For new visitors.

If you move your mouse over the top section an edit icon will appear in the top right. Click on that and you’ll be able to edit the section. On the right is a dropdown where you can change between Latest Upload and Latest Activity. Alternatively on the left you can set Feature Content. Simply click the button and choose one of your videos.

Now let’s go to For New Visitors. If you haven’t set a channel trailer then this is what you’ll see. Click the add Channel Trailer button and select one of your videos. To change it simply click the edit icon, click change trailer and select a different video.

And that’s it, you now have control over what visitors to your channel see when they arrive. Next week we’re looking at how you can see where your viewers are coming from.

YouTube Tips for Business - Episode 5

End Screens are the bit at the end of your video where you publicise other videos and your channel. The idea is to keep people in your bit of YouTube for as long as possible absorbing your content.

They are made of two parts. The first is whatever you put in the video for those final seconds. The second is the links that you overlay once you’ve uploaded it to YouTube. For example this is what one of mine looks like at the first stage and the second stage.

An End Screen can be up to 20 seconds long. I tend to always use the full 20 seconds to give people more time to think about which link to click.
There are four possible elements that you can use and up to four possible slots to put them in. Some options can only be used once and others multiple times.

Option 1 is to link to a playlist or video. This can be any Public or Unlisted video on YouTube, not just your own. If you’re linking to someone else's Unlisted video it’s polite to ask their permission first. Mostly though you’ll be wanting to link to your own videos.

Option 2 is the Subscribe button.

Option 3 is promoting another Channel. This is useful if you have more than one channel or if you’ve collaborated on a video with another YouTuber and want to promote their stuff. More on collaborating in a future episode.

Option 4 is only available if you join the YouTube Partner Programme. They’ve just made it much more difficult to join so it’s unlikely that you’ll qualify. Under the new rules you need 1000 subscribers and 4000 hours of watch time over the last 12 months to apply.

To add these elements to your video find the video in your video manager and then click edit. Then simply click End Screen & Annotations at the top.

Click the Add Element button and then choose an option from the list. I’m going to add a link to a video. I then click 'Choose a video or playlist' and select which of my videos I want.

Finally I click Create Element and the link is added to my End Screen. I can move it around and there’s a helpful grid to help me line it up.
Keep adding elements until you’re happy and then click Save.

And that’s it. Next week we’ll be looking at Channel Videos.

YouTube Tips for Business - Episode 4

Statistics. No, don’t run away. I’m not going to bamboozle you with figures, but I do want to look at one really important measure of how your videos are doing.

The number you’re probably most familiar with is Views. You’ll find this number underneath the title of the video on the left of the page. It also appears behind the scenes in your Dashboard and Video Manager. Whilst this gives you a figure for how many people have started to watch your video it could be that they’ve all stopped watching after a few seconds. What we need to do is to look at your Audience Retention figures.

If you’ve never looked at your stats before then follow me and we’ll take a look. We start by going to Creator Studio which you’ll find in the dropdown menu in the top right. Next you’ll click on Analytics in the sidebar and a whole list of options comes up. You’re looking for Audience Retention which is the second option in the third section.

The headline figures are at the top where you can see your Average View Duration. This is the average time for each view across all your videos. Then next to that you have Average Percentage Viewed which converts that time into a percentage.

To have a look at a specific video you can use the search box at the top or simply click on it’s name in the list at the bottom. You now have a graph of percentage against time for your video. This is helpful because it can help you identify at what point your message causes people to switch off. It also helps you to see how many people have actually made it to your call to action.

In this example I can see that a majority of people make it through to the point at which I stop speaking. Which is a positive result. In this example on the other hand only about 25% make it as far as my call to action. In future videos of that sort I’ll need to rethink my strategy.

Next week we’re looking at how to use End Screens, i.e. the bit of the video you’re about to watch.

YouTube Tips for Business - Episode 3

It's week three of YouTube Tips for business and this week we're looking at the kind of content you might use in your videos.

Last week’s video and much of the rest of this series assumes that you already have some video content planned or at least some ideas of what you might do. I realise though, that some of you may be a step further back so before we crack on with more YouTube specific tips in the coming weeks I thought I’d make some suggestions about what you could make videos about.

First it’s important to talk about equipment. The good news is that you don’t need all the professional kit that I’m using. You should rightly hold me to a higher standard which is why I make the videos this way, but you can be a lot more rough and ready. All you need is a smart phone and some good light. You could add a microphone but as long as you're reasonably close the one on your phone will suffice.

So what are you going to talk about?
This is an opportunity to give little snippets of your expertise that whet potential clients’ appetites. You can demonstrate that you know what you’re talking about, but leave enough unsaid such that a viewer has to follow whatever call to action you give at the end of your video.

You could tell stories, stories that relate to your business. You could talk about what has happened with a particular client this week and how you’ve helped them. You could talk about developments in your field. You could take Q&A from you audience. Once you’ve established a following you could make this a regular part of your schedule, maybe do a Q&A video every month or so.

The important thing as we established last week is to keep it regular. The more you do it the more relaxed you become and the easier the whole process is.

Next week we’re looking at one of the ways YouTube’s detailed statistics can help you improve your videos. It’s not as boring as it sounds.

YouTube Tips for Business - Episode 2: Scheduling

It’s week 2 of this series on YouTube tips and this week we get down to it with a look at scheduling.

It’s really important in trying to build an audience to be regular. Whether you have a fortnightly, weekly or even daily show your viewers need to have an expectation about when you’ll pop up next. In my case you’ll see me every Thursday at noon and I can guarantee that because I upload each video days or even weeks in advance using YouTube’s Scheduling option.

Let’s dive in. Click on the upload icon. Wherever you are on YouTube you’ll always find it in the top right corner.

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Next you need to change the dropdown to Scheduled before selecting your video for upload.

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Whilst it’s uploading you can fill in any information as you would usually do, but the important thing is to schedule the video for the correct time. I’m scheduling this one for Thursday the 4th at 12.00.

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You can add your video to a playlist at this point but it won’t allow visitors to the playlist to watch the video until it’s been published.

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Once you’re happy click the Publish button. Don’t worry if you’re not sure about everything as you can always come back and change anything before your video goes live.

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And that’s it. Your video is scheduled. You now have a regular time slot to publicise so that your viewers can hear from you at the same time every week.

YouTube for Business - Episode 1

Start the New Year by getting your video marketing up and running

Hi and welcome to this series on how to use YouTube for your business. Over the next 12 weeks we’ll be covering a wide variety of topics to help you increase your audience and their engagement with the videos on your channel.

Videos will appear at noon every Thursday, but stick around to the end of this video and you’ll be able to watch next week’s episode on scheduling videos a week early.

Upcoming videos include How to make End screens and cards. What are the important stats to track, setting up your channel and making your videos accessible. That plus much more.

That’s it for this week. Watch the video to subscribe and catch next week's episode a week early.

What Can Video do for Your Business?

You're probably hearing it a lot at the moment you should be using video and I bet you're probably asking why?

The possibilities are endless but let me share just five with you

Personal Credibility Building

This is the kind of video where you sell yourself

What kind of problems does your business solve and what expertise in those areas do you have?

Product Demonstration

Whether it's a tried and tested commodity or a brand new product being able to point people to an online demo is an added string to your marketing bow

Education, Training and Learning

Whether for internal or external use video can be a great way of passing on your knowledge.

Building Thought Leadership

Once you've established your personal credibility you will want to build on it regularly with the latest in your specialism.

General Promotion

Video is a great way to advertise your latest event, product or service.

Testimonial - James Blacklaws

Just completed some videos with Luke.

It's been fantastic.

You sent me some videos through on an email attachment a couple of days ago for me to look at.

Really, really helpful. Really helped me with the structure of one of them.

How I was going to give my message across.

We spoke yesterday on Skype, had a quick chat about what I was looking to achieve from the day which again was really helpful.

Through the setting today it's been really really good and really enjoyed that we've actually got four good videos in the can.

Top experience.

Here's one of the videos that James made that day.

Testimonial - Neil Barrett

I must admit this is not something that I was particularly comfortable in doing.

I'm not very comfortable in front of a camera I don't particularly like hearing my own voice but most people don't.

But the point was that I made the appointment to be here today I knew I had a deadline to achieve what I needed to achieve to make the process easy for you as well.

And so now it's happened and I'm looking forward to seeing the results and thank you for making it an easy process.

Testimonial - Linda Reynolds

I've been at Imago Video today with Luke Harrison

The videos he sent out prior to this training and filming were excellent.

Luke practiced what he preached and the video showed his professionalism and how he puts together video that engages that your public and clients

I'm really happy to recommend Luke today

If you're looking to do some filming you want somebody else to assist you Luke made me feel very relaxed, very at home, and helped me put together some great video footage.

Here's the video that Linda made.

Make a video with Imago

Are you looking to make a short promotional video for your business?

If you are you've come to the right place.

Coming Soon I have an opportunity for five people to do just that for just £85.

I'll be using exactly the same setup that I'm using for this video standing in front of a green screen.
That means we can place behind you whatever illustrative material you might have to talk about your business, product, or service or whatever it is that you're publicising.

But this is not just about filming on the day.

I want to make sure you're ready to stand in front of that camera.

Once you've booked your slot you'll have access to three training videos which will take you through a process to help you craft your message and practice it.

Once you've done that I will meet with you once before the day to check where you're at and to help you out if you're struggling.

To reserve a place all I'll need is a £40 non-refundable deposit

Email  or call 07545865183 to book your place